Sam Cooper writes speeches for leading figures in the Corporation of London and other institutions. Building on his understanding of language and metaphor and his PhD in English, he crafts speeches that recreate the rhythms and nuances of a speaker so they sound entirely natural - a form of bespoke. We discuss the challenges of writing when there are ‘many hands on the pen’ and the need to combine creativity, diplomacy and technical mastery in a under-recognised area of expertise.